Last year, UK-based supermarket Iceland Foods was the first to pledge to remove palm oil from all of its house brand products before the end of the year. According to UK magazine The Grocer, only a month into the new year, Iceland instead rebranded some of its own-label ambient, chilled and frozen foods. This move came after realizing it couldn’t remove palm oil from 32 products before year end. Instead of reformulating those products without palm oil, Iceland decided to rebrand those products, so it would still live up to its pledge.
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